Transforming a legacy chemical distribution business into a structured, modern corporate website.

About Project:

RSG Chemicals required a corporate website that could accurately represent its long-standing presence in the chemical and polymer distribution space. The project involved reorganising company information, product categories, industries served, and corporate initiatives into a modern digital format. The goal was to create a website that reflects credibility, scale, and operational depth while remaining easy to navigate for buyers, partners, and stakeholders across multiple industries.

Challenge:

The primary challenge was structuring a large amount of business information — including multiple product categories, industries served, company history, and corporate initiatives — without overwhelming users. Translating a decades-old legacy into a clean digital narrative, while maintaining clarity for B2B decision-makers, required careful content planning and hierarchy design. Ensuring consistency across pages while keeping the site responsive and performance-friendly was also a key consideration.

Solution:

We approached the project with a clear content and UX strategy. The website was structured into logical sections covering products, company journey, leadership, CSR, careers, and contact information. A clean, professional design language was applied to reinforce trust and credibility, while internal page layouts were designed to make information easily scannable. The site was optimised for responsiveness across devices and built with a focus on clarity, usability, and long-term scalability.

Visit Website

Our updated UI drove higher engagement, notably lowering bounce rates. Interactive elements and captivating
design prolonged user sessions, encouraging deeper interaction.

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